Our Research Cluster

Scientific contributions span virtual ethnography, media discourse analysis, digital fandom, MSME branding, hospitality management, inclusive ergonomics, and public policy. This integration of competencies enables CRCMD to conduct multidisciplinary research that is responsive to global issues such as media platformization, the digital creative economy, social inclusion, environmental sustainability, and technology-driven societal transformation.

Media and Digital Culture

Social media, Gen Z, Pop culture, Digital ethnography, platform, AI, fandom

Culture, Gender and Identity

Digital feminism, local culture, art, religion, language, design

MSMEs and Creative Economy

Creative branding, strengthening MSMEs, digital economy, governance, food, marketing

Political Culture, Governance and Public Media

Political framing, legal, policy, media discourse, governance, CSR